Packaging design studioSpecialists in first impressions.
- Packaging
- Branding
- 3D visualisation
- AI imagery
Selected work
See all work
01Meet the studio
2 seconds.
That’s all your product gets.
Your packaging has exactly two seconds to beat the competition. Before a customer even thinks to pick it up — the decision is already made. Since 2008, we have been turning those two seconds into market success for our clients.
We combine uncompromising design with a deep understanding of consumer psychology. We see far more in a product than its form — we see a brand people reach for with absolute confidence.
02Why Grafanna
On the shelf, there’s no such thing as a draw.
A product is either chosen or left behind. More than 5,000 designs have taught us how to win — and why so much packaging loses.
Italian school of design
Our approach was shaped by the Accademia Albertina di Belle Arti and the Istituto Europeo di Design in Turin. Good packaging is architecture: foundation, structure and purpose.
We know every category
Our team designs packaging every day — from supplements and food to cosmetics, household products and alcohol. We know the rules of every shelf, and when to break them.
Systems, not one-offs
We design ranges so that the twenty-fifth variant is as strong and consistent on the shelf as the first.
From sketch to printing press
Legal requirements, EAN codes, allergens, production files and liaising with the printer — we take care of it all. You approve exactly what ends up on the shelf.
03Services
The complete packaging design process.
From strategy and concept to print-ready files. One team, fully accountable for the result on the shelf.
Explore our services- 01
Packaging design
Packaging for food, dietary supplements, cosmetics, household products, baby care and pet food — designed to win at the shelf.
- 02
Product ranges and brand architecture
Packaging systems for entire portfolios: from brands with dozens of SKUs to private label ranges for international retailers.
- 03
Labels
The smallest advertising space in the world. We design labels where every millimetre and every line of text matters.
- 04
Branding and key visuals
Visual identities, brand characters and key visuals that make packaging, campaigns and trade stands speak with one voice.
- 05
3D visualisation
Photorealistic visualisations for the shelf, campaigns and e-commerce. The product sells before the first unit is made.
- 06
AI image generation and rendering
Photorealistic product images and campaign scenes created with AI and rendering — without a costly photo shoot, at the pace the market demands.
- 07
POS materials and print preparation
Displays, in-store zones and point-of-sale materials, plus production files we take full responsibility for.
04How we work
Four stages. Nothing left to chance.
Every design decision is grounded in brand strategy, the realities of the shelf and print technology.
- 01
Brief and shelf analysis
We get to know the brand, the competition and the sales channel. We check how the product will look alongside its competitors on the shelf.
- 02
Creative concepts
We present several directions in realistic visualisations. You can see straight away how the packaging will perform in store.
- 03
Range development
We refine the chosen direction and roll it out across the range: variants, sizes, markets and language versions.
- 04
Print-ready files
We prepare production files, check them with the printer and make sure the result on the shelf matches the approved design.
05Work
We design for every shelf.
From the ice cream freezer to the cosmetics aisle: packaging design across ten categories, from dietary supplements to spirits.
See all work
06Awards
Recognised by the industry.
Art of Packaging — winner
Award for the Augusto White & Black Squares premium ice cream range.
Coca-Cola HBC — Rich Contest
A distinction for the Rich juice packaging range.
07Clients
Selected brands from our portfolio.
We design for international corporations, retail chains and ambitious brands that are just entering the market.
- SPAR
- Plusssz
- Mokate
- Rich
- L’Oréal
- Chicco
- Rio Mare
- Augusto
- Gulliver
- Ludwik
- Kupiec
- Femina
…and nearly 100 other clients — from Europe, Asia, Africa and the United States.
08Questions
Before you ask.
The most common questions about working with us. Can’t find yours? Get in touch
Who do you work with?
FMCG manufacturers, retailers developing private label ranges, and new brands just entering the market. From craft start-ups to international corporations — with the same level of care.
How long does packaging design take?
It depends on the scope. A single label is a different project from a packaging system for dozens of SKUs across several markets.
After the brief we prepare a schedule with deadlines for every stage — from concept to print-ready files — and we stick to it.
How much does packaging design cost?
Every project is quoted individually. The cost depends mainly on the scope of work, the number of variants, markets and language versions, and whether 3D visualisations are needed.
After our conversation we prepare a proposal broken down into stages, so you know exactly what you are paying for.
Do you work with clients outside Poland?
Yes. Our designs are on shelves in Europe, Asia, Africa and the United States. We work remotely, hold meetings online and prepare designs in multiple language versions.
Do you prepare print-ready files?
Yes — it is a standard part of our work. We prepare production files, check them with the printer and make sure the result on the shelf matches the approved design.
Can you refresh existing packaging?
Yes. A redesign starts with an analysis of what customers already recognise — colours, logo, layout. We keep what works for the brand and change what holds it back, so loyal customers can still find the product easily.
Contact
Your move.
Launching a new product, refreshing your packaging or planning a whole range? Get in touch — let’s talk about your brand.