Packaging design studioJust packaging.
Done to perfection.
GRAFANNA Packaging Design is a team of specialist packaging designers. Since 2008 we have done one thing: design packaging and labels — for brands that want to win the first two seconds at the shelf.
01Creative director
Anna Kornak
Anna studied design in Italy — at the Accademia Albertina di Belle Arti and the Istituto Europeo di Design in Turin. The Italian school taught her that good packaging is not decoration but architecture: it has a foundation, a structure and a purpose.
After returning to Poland in 2008, she began designing packaging as a sole trader. In 2011 she founded GRAFANNA sp. z o.o., the company that runs the studio to this day. Since then, Grafanna has designed more than 5,000 packs for nearly 100 clients — from craft start-ups to international corporations. Grafanna’s designs are now on shelves in Europe, Asia, Africa and the United States.
“My passion is packaging that gives brands originality and personality — and sells before the customer has time to think.”
02Film
Grafanna in 30 seconds.
Why the first two seconds decide whether a product gets chosen — and how to make them work for your brand.
03Expertise
Everything your packaging needs.
Under one roof we combine skills you would normally have to source from several agencies. That way, nothing gets lost between strategy, design and the printer.
Strategy and brand architecture
Shelf and competitor analysis, positioning, systems for entire product portfolios.
Packaging and label design
Concepts, range development, variants and language versions — for every FMCG category.
Illustration and brand characters
Characters, illustrations and graphic elements that build a brand’s personality.
3D visualisation and AI imagery
Photorealistic visualisations, rendering and AI-generated images — for the shelf, campaigns and e-commerce.
Print preparation
Production files, technical checks and close cooperation with printers.
04History
From Turin to your shelf.
Six chapters that shaped the way we design.
- Turin
Learning to see
Accademia Albertina di Belle Arti and Istituto Europeo di Design. Italian design from the inside: thinking first, form second.
- 2008
First projects
Back from Italy, Anna Kornak starts designing packaging as a sole trader. The first labels — and a principle that still applies: no guesswork, every decision has a reason.
- 2011
GRAFANNA sp. z o.o. is founded
The studio’s business moves to the newly founded GRAFANNA sp. z o.o., which still runs the studio and delivers every project.
- Growth
Hundreds of launches a year
Plusssz, Ludwik, Kupiec, Chicco and dozens of other brands join the portfolio. More and more often we design entire product ranges — systems that hold together with every new SKU.
- Awards
Art of Packaging and Rich Contest
An Art of Packaging award for the Augusto White & Black Squares premium ice cream range and a distinction in the Coca-Cola HBC competition for the Rich juice range.
- Today
GRAFANNA Packaging Design
A team of specialist designers, photorealistic CGI visualisations and AI tools wherever they genuinely improve the work. A human is always at the helm.
05Our approach
Every detail matters.
Even the ones you can’t see.
Long-term partnerships
Many brands have stayed with us through successive launches and range updates. We know their history, so every new project fits the bigger picture.
See it on the shelf before it’s made
Photorealistic 3D visualisations show your packaging on the shelf before the first unit is produced. You decide based on what you see, not what you imagine.
Technology in service of design
We use AI tools wherever they genuinely improve quality and speed. Design decisions are always made by people.
Big or small — the same care
We work with craft start-ups and FMCG giants alike, because good design is the foundation of every strong brand.
Contact
Your move.
Launching a new product, refreshing your packaging or planning a whole range? Get in touch — let’s talk about your brand.