From strategy and creative concept, through 3D visualisation, to print-ready files. One team, fully accountable for the result on the shelf.
Two seconds — that’s how long packaging has to catch a shopper’s eye on a shelf where hundreds of other products compete for attention. We design packaging that wins those two seconds: for food, dietary supplements, cosmetics, household products, baby care and pet food.
One brand, twenty products, three categories — and everything has to look like a family, not like random neighbours on a shelf. We design systems that hold together even at the twenty-fifth SKU, including private label ranges for retailers.
A label is the smallest advertising space in the world. We design labels where every millimetre and every line of text matters — and where limited space is a challenge, not an excuse.
Packaging without a brand is just a pretty box. We create visual identities, brand characters and key visuals that make the product, the campaign and the trade stand speak with one voice.
We show your product before it exists: photorealistic packaging visualisations for the shelf, campaigns and e-commerce. It may not have been produced yet — but in the visualisation, it is already selling.
We generate and render photorealistic product images: packshots, lifestyle scenes and campaign visuals — without a costly photo shoot and at the pace the market demands. Every image is checked by a designer, and the packaging in it stays true to the design down to the last detail.
Minimum font sizes, correct EAN codes, highlighted allergens, the right markings for every market — we apply them from the very first sketch, so the design doesn’t bounce back for corrections just before printing.
More good designs get lost between the screen and the printing press than the industry would like to admit. We prepare production files and POS materials — what you approve is exactly what reaches the shelf.
09Industries
Every shelf has its own rules, legal requirements and shopper behaviour. We know them first-hand — choose a category to see our work.
Tubes, cartons and labels where legibility and mandatory information matter as much as shelf impact in pharmacies and drugstores.
See workNuts, coffee, cold cuts, ready meals and breakfast products — from a single SKU to whole ranges and retailer private labels.
See workBars, jelly sweets and rice cakes, where colour, appetite appeal and brand characters drive impulse purchases.
See workTubs, boxes and stick wrappers that have to catch the eye through the freezer glass.
See workJuices, smoothies and teas — from bottle labels to multipacks.
See workVodka and wine labels where character, heritage and a premium feel make the difference.
See workDiapers, incontinence products and personal hygiene — with a clear system of sizes and variants.
See workGift sets, cosmetics and cleaning products where quality has to be visible at first glance.
See workFood, treats and grooming products for pets — for owners who choose with both heart and head.
See work10How we work
Every design decision is grounded in brand strategy, the realities of the shelf and print technology. After each stage, you know exactly what you’re getting.
We get to know the brand, the competition and the sales channel. We check how the product will look alongside its competitors on the shelf.
You getAnalysis findings and project direction
We present several directions in realistic visualisations. You can see straight away how the packaging will perform in store.
You getCreative directions, visualised
We refine the chosen direction and roll it out across the range: variants, sizes, markets and language versions.
You getDesigns for every variant
We prepare production files, check them with the printer and make sure the result on the shelf matches the approved design.
You getFiles ready for production
11Who we work for
We bring the same care to global corporations and to companies launching their very first product.
New products, redesigns and full range development — for brands fighting for attention on a crowded shelf.
Private labels that build trust in the retailer and compete on quality with manufacturer brands.
From name and identity to the first pack — a solid start for products entering the market.
12Getting started
Getting started is simple, and you don’t need a finished brief — we’ll help you put one together.
It depends on the scope. A single label is a different project from a packaging system for dozens of SKUs across several markets.
After the brief we prepare a schedule with deadlines for every stage — from concept to print-ready files — and we stick to it.
Every project is quoted individually. The cost depends mainly on the scope of work, the number of variants, markets and language versions, and whether 3D visualisations are needed.
After our conversation we prepare a proposal broken down into stages, so you know exactly what you are paying for.
We start by presenting several different creative directions — the exact number is agreed in the proposal, depending on the scope. Each direction is shown in realistic visualisations, so you can immediately see how the packaging will work on the shelf.
Once the project is completed and paid for, we assign the economic copyright in the design to the client, within the fields of use specified in the agreement.
Yes. We often work on products that have not yet been launched, so confidentiality is standard practice for us.
Yes. Minimum font sizes, allergen highlighting, EAN codes and the markings required in each market are built in from the very first sketch. The final wording of legal information is approved by the client.
Yes. Our designs are on shelves in Europe, Asia, Africa and the United States. We work remotely, hold meetings online and prepare designs in multiple language versions.
Yes. A redesign starts with an analysis of what customers already recognise — colours, logo, layout. We keep what works for the brand and change what holds it back, so loyal customers can still find the product easily.
Contact
Launching a new product, refreshing your packaging or planning a whole range? Get in touch — let’s talk about your brand.
