Case study · Food · private label

SPAR International. Three ranges, one shelf.

A nut and dried fruit packaging series for an international retailer: Snacking Nuts, Coated Nuts and Cooking Nuts — each range with its own character, all under the SPAR banner.

Client: SPAR International
Category: Nuts and dried fruit · private label
Scope: Design of three packaging ranges
Market: International

01Challenge

A private label that doesn’t look like a “cheaper alternative”.

Private label products compete directly with manufacturer brands on the shelf. The packaging has to build trust in the retailer and convey quality — without the backing of a dedicated campaign.

On top of that, there were three completely different shopping occasions: an impulse snack, nuts in a crunchy coating and baking ingredients. Each needed its own language, yet all had to be instantly recognisable as SPAR.

02Solution

Each range has its own mood — all share one structure.

Snacking Nuts use an intense colour palette — each type of nut has its own colour, so the whole range creates a striking rainbow on the shelf and makes choosing quick.

For Coated Nuts we went for black and explosive spice photography — wasabi, chilli and paprika stand out from afar. Cooking Nuts have a calm, natural look with a sack illustration and coloured variant bands — the packaging says “for the kitchen”, not “for the sofa”.