Case study · Coffee
Mokate. Coffee that beckons from the shelf.
A range of Mokate coffee bean packaging — Espresso, Classico and Delicato — featuring brand ambassador Bogusław Linda. From concept to finished bags on the shelf.
01Challenge
Premium, without the distance.
Coffee beans are one of the most crowded categories in store. The brand needed packaging that immediately communicates premium quality while feeling warm and approachable.
A key element was the brand ambassador — Polish actor Bogusław Linda — whose presence had to strengthen the packaging, not compete with the product.
02Solution
Gold, a variant colour and a personal invitation.
A gold base gives the whole range its premium character, while a strong colour at the top — brown, red or navy — clearly signals the variant. A hand-drawn gold illustration adds a crafted feel.
The line “Zapraszam na kawę” (“Join me for coffee”) with Bogusław Linda’s signature, and his portrait on the side panel, turn a bag of coffee into a personal invitation. An intensity scale helps shoppers choose the coffee that suits their taste.
Variant colour code
Brown, red and navy — every flavour recognisable from the other end of the aisle.
Brand ambassador
Bogusław Linda’s signature and portrait, integrated to strengthen the product rather than upstage it.
Intensity scale
Simple information that makes choosing easier and encourages trying other variants.
03Result
A bag of coffee that becomes an invitation.
The range combines a premium character with warmth and the ambassador’s personal tone — shoppers instantly recognise the variant and know what to expect in the cup.
Scope of work
- Range concept
- Hand-drawn illustration
- Variant colour system
- Brand ambassador integration
- Intensity scale
- Print-ready files
Contact
Your move.
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